Virgin Airline's Branson Dons a Dress After Losing Bet

By: Deirdre Wang Morris, writing by Holly Ellyatt - Monday, 13 May 2013 | 5:43 AM ET

The legendary entrepreneur speaks to CNBC about his latest stint as an air stewardess for an AirAsia flight.

Virgin chief executive Richard Branson made his debut as a female flight attendant this weekend, donning a stewardess' uniform and serving drinks to passengers after he lost a bet with a fellow airline magnate.

The Virgin Group founder was honoring a bet made with Air Asia's CEO Tony Fernandes over whose team would win the 2010 Formula 1 Grand Prix in Abu Dhabi.

Shaving his legs for the bet but keeping his beard, Branson wore heels, false eyelashes, makeup and red lipstick while serving customers on an Air Asia flight from Perth to Kuala Lumpur.

Branson said he got "off to a bad start" when he dropped drinks on a passenger's lap. "I think this might be my last flight so I'm going to make the most of it," he said.